Privacy Policy

Effective Date: June 20, 2026.

Introduction

At 247bet (247-bet-uk.com), we are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you access our services, play our games, or interact with our platform.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As a gambling operator licensed and regulated by the UK Gambling Commission (UKGC), we are also required to maintain specific records to ensure compliance with anti-money laundering (AML) regulations and responsible gambling obligations.

Information We Collect

To provide you with a secure and personalized betting experience, we collect various types of information, including:

  • Identity Information: Full name, date of birth, and gender.
  • Contact Information: Residential address, email address ([email protected]), and telephone number.
  • Financial Information: Payment method details, including bank account numbers, e-wallet identifiers, and transaction history.
  • Technical Information: IP address, browser type, device information, and time zone settings.
  • Usage Data: Information about how you interact with our website, including your betting history, game preferences, and session logs.
  • Verification Data: Copies of identity documents (such as passports, driving licenses, or utility bills) required for Know Your Customer (KYC) processes and age verification.

How We Use Your Information

We process your personal data only for legitimate business purposes, including:

  • Account Management: To register and manage your account and provide you with customer support.
  • Legal Compliance: To fulfill our obligations under UKGC regulations, including age verification and AML checks.
  • Security: To detect and prevent fraud, money laundering, and other illegal activities.
  • Service Improvement: To analyze usage patterns and optimize the performance of our website and games.
  • Responsible Gambling: To monitor your betting behavior for signs of problem gambling and to provide you with necessary interventions or support tools.
  • Marketing: To provide you with information about promotions and offers, subject to your consent preferences.

Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your information:

  • Contractual Necessity: Processing is necessary for the performance of the contract between you and 247bet.
  • Legal Obligation: Processing is necessary to comply with legal requirements, such as reporting to the UK Gambling Commission or financial authorities.
  • Legitimate Interests: Processing is necessary for our legitimate interests in ensuring site security and providing a better user experience, provided these do not override your fundamental rights.
  • Consent: Where you have explicitly provided consent for marketing communications.

Data Sharing and Disclosure

We treat your data with the utmost confidentiality. We do not sell your personal information. However, we may share your data with:

  • Service Providers: Third parties that provide payment processing, identity verification services, or cloud hosting.
  • Regulatory Authorities: We are legally required to share information with the UK Gambling Commission or law enforcement agencies when requested or required by law.
  • Anti-Fraud Agencies: To protect our platform and users from criminal activity.
  • Group Companies: Where necessary for internal administration and support.

All third-party partners are strictly required to adhere to our data protection standards and are prohibited from using your data for their own purposes.

International Transfers

We primarily store and process your personal data within the United Kingdom. If we are required to transfer your data outside of the UK or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office (ICO), to ensure that your data receives an equivalent level of protection.

Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected. This includes:

  • Contractual Purposes: While your account is active.
  • Legal Requirements: We are required by law to retain certain financial and identity records for at least five to seven years following the closure of your account to satisfy AML and tax regulations.
  • Dispute Resolution: In the event of a legal claim, we may retain data for the duration of the limitation period.

Your Data Protection Rights

You have specific rights under the UK GDPR regarding your personal information, including:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete information.
  • Right to Erasure: You can request that we delete your data, subject to our legal and regulatory retention obligations.
  • Right to Restrict Processing: You can request that we limit the way we use your data.
  • Right to Data Portability: You can request that we transfer your data to another service provider in a structured format.
  • Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing.

To exercise these rights, please contact us at [email protected].

Security Measures

We employ industry-standard security technologies to protect your data, including:

  • Encryption: Use of Secure Socket Layer (SSL) technology for all data transmissions.
  • Access Controls: Strict internal policies limiting employee access to personal data.
  • Regular Audits: Periodic security assessments to ensure the integrity of our systems.

While we strive to implement robust security, please be aware that no transmission of data over the internet can be guaranteed as 100% secure. You are responsible for keeping your login credentials confidential.

Responsible Gambling and Support

We take our responsibility to provide a safe gambling environment seriously. If you or someone you know is struggling with gambling-related issues, please reach out to professional support services.

In the United Kingdom, you can contact organizations such as GamCare or GambleAware for free, confidential advice and support. We provide tools within your account settings, such as deposit limits, reality checks, and self-exclusion, to help you maintain control over your gambling activities. If you opt for self-exclusion, we will take reasonable steps to prevent you from accessing our services.

Cookies

We use cookies and similar tracking technologies to enhance your user experience, remember your preferences, and analyze site traffic. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect your ability to use parts of our website.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our operational practices. Any updates will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to our team:

Email: [email protected].

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the UK’s supervisory authority for data protection issues.